How to Get More Pinterest Monthly Viewers and Drive Traffic to Your Site

We all want the secrets to having higher Pinterest monthly viewers. If you’ve been wondering what steps you can take for yourself, read these tips on how to get more monthly viewers on Pinterest below!

One thing I’ve learned so much about in my blogging career is how to increase Pinterest monthly viewers. There’s definitely trial and error as walk in your learning journey, but the more info that you have at your finger tips, the better! Let’s cut straight to the chase. If you blog, you first should know that you should be gunning for search engine optimization (SEO) as a first priority. After that, to increase your site traffic, you need great numbers for Pinterest monthly viewers to increase your chances of getting seen even outside of Google itself. Plus, we all covet those huge numbers we see people on Pinterest with and ask ourselves how to get more monthly viewers on Pinterest.

At my one year blogging anniversary I shared some great blogging secrets that it took me an entire year to learn. You should check those out here! Now, I’m sharing a few tactics I’ve used to increase my Pinterest monthly viewers and ultimately increase my site traffic. So first, let’s get into exactly what a Pinterest monthly viewer is!

What is a Pinterest Monthly Viewer?

A Pinterest monthly viewer is a metric on Pinterest that measures the number of people who actually laid eyes on your pins on Pinterest. This tells you how many times your pin crossed an individuals’ feed. Some bloggers believe that taking measures to find out how to get more monthly viewers on Pinterest is a waste of time and that Pinterest monthly views is only a vain metric, but I disagree. While this metric doesn’t tell you the number of times you drove traffic to your site, it does give you insight on how well your pins are moving through Pinterest! Ultimately, that means you’re doing something right. The next step is to really get those viewers to click on your pin and navigate to your site. We’ll get to that in a bit too. Hold tight!

Other metrics you want to become familiar with just as much as Pinterest monthly viewers

Outside of Pinterest monthly viewers, there are about 14 other metrics you can track to analyze data related to your Pinterest account. To save you time and research, I’ll list just a few other key metrics that will give you insight into how to get more monthly viewers on Pinterest below.

Measure “Eyes” on Your Pins

• Impressions - how many times your pin was seen on screen in Pinterest (this ultimately translates into the total Pinterest monthly viewers)

• Total Audience - how many people who have seen or engaged with your pins

Measure “Action” Taken on Your Pins

• Engagements - total number of engagements on your pins, including clicks and saves

• Engaged Audience - total number of people who engage with your pins

• Followers - number of people who follow your Pinterest account

• Link Clicks - the total number of times links connected to your pins were clicked

• Saves - the total number of times your pins were saved

Again, while the number of Pinterest monthly viewers itself doesn’t tell the whole story of your individual site’s performance when it comes to traffic, you can see it does have an implication, and is definitely worth focusing on to start getting the pageviews you want.

Now that we’ve gotten the foundation of understanding the Pinterest monthly viewer metric out of the way, amongst other metrics, let’s get into a few tried and true strategies I’ve used to increase my site traffic as a result of higher views on Pinterest.

Focus on these strategies to increase your monthly Pinterest viewers!

These are all easy, actionable tips on how to get more monthly viewers on Pinterest.

1. Blog and create pins for useful topics.

When I started blogging I just wrote about whatever I wanted. That was all well and good until I saw I had very little traffic to my blog posts. Do a little research using (1) a keyword search tool for website SEO, but simultaneously incorporate Pinterest SEO as well. Did you know you can search trends to see all the hot topics on Pinterest? If you didn’t, now you do! I check Pinterest trends here and keep them in mind as I’m creating a content calendar for my blog.

Blog about topics you’ve researched well that match your niche, make your posts value added, and create pins on Pinterest for said topics to increase your Pinterest Monthly viewers. People use Pinterest just like a search engine to find information on topics. If the people in your audience are looking for the kind of topics you’re blogging about, you can bet others out there are too!

2. Create more than one pin for blog posts to increase Pinterest monthly views.

I know this seems like a stretch, but when I first started blogging I didn’t even create pins for blog posts because I just didn’t know any better. Know that I do know, I try to create at least 2 pins for each post when I can. That allows for your pins to circulate more and get even more Pinterest monthly viewers.

3. Make sure all of your pins are the recommended size and shape.

According to the platform, Pinterest suggests the recommended pin size be 1000 x 1500 px and an aspect ratio of 2:3. Images on the pin should be no smaller than 600 x 900. Too, you want to think about the shape of your images because that makes a huge difference. Pins and images should ideally come in vertically to get the best traction to increase your Pinterest monthly viewers.

4. Make sure all of the photos on your blog posts are pinnable.

The way you set this up depends on which platform you use for your blog, but each platform has a way to ensure you can make your photos pinnable. Making your photos pinnable allow for readers to easily hover over your photos, see the Pinterest branded “P”, and click on it to add to any of their boards. This way, you have your readers help share your content to increase your monthly views on Pinterest.

5. Learn Pinterest SEO and optimize your pin titles and descriptions.

Google and other search engines have SEO, but Pinterest has SEO too. Make sure you use keywords in order to optimize your pin description. Pinterest also allows for hashtags. USE THEM! Making sure your pin descriptions are optimized will surely help to increase your Pinterest monthly viewers.

6. Use ALT text on your images within your blog post to increase Pinterest monthly viewers.

Add ALT text to all of your blog photos and use key words and hashtags there. That way, if anyone pins any of your images directly from your post, the descriptions along with the hashtags will automatically appear in the pin they save!

7. Create content calendars to post blogs, boards, and pins in advance!

So here’s some good tea! You know how Christmas time rolls around right at the end of November/beginning of December and at that time you begin creating boards around what you’d like to do for your tree, and other holiday décor? You’re doing it all WRONG! According to Pinterest, you need to be pinning for the season at minimum 45 days in advance. That means at the latest, you need to be cranking out your Christmas content on your blog at the latest in October. Think about it. People start planning and looking in advance. By the time you’ve pinned your Christmas décor ideas on a date in December, you won’t have even allowed your content to circulate to be seen enough to gain high Pinterest monthly views!

8. Create several personal boards each month.

So, in reference to the above, make sure you also create several specific boards around a topic if you want more Pinterest monthly viewers. Let’s continue using Christmas, for example. Don’t just create one board that’s “Christmas Décor”. Get more specific and create boards for tree décor, home décor for Christmas, lighting for Christmas, table settings for Christmas, etc. People are usually searching for those specific terms.

9. Promote your pins that are already doing really well.

Increasing your Pinterest monthly viewers by promoting pins that are already doing well should make sense without saying. If you have a pin already doing well without promoting, getting it in front of more eyes to save and click into your website is a no brainer!

10. Leverage video pins to increase Pinterest monthly views.

Did you know you can create video pins for Pinterest? Think about how many people prefer video over reading, and how that may lead to more Pinterest monthly viewers.

11. Join tailwind and become a part of several tribes.

Tailwind is a tool that allows you to plan your pinning in advance and schedule it. It ultimately helps you grow your Pinterest monthly views. There’s nothing like being able to take some extra work off your plate. Plus, you get to mingle and network with some other awesome content creators!

12. Understand your analytics to check pins with the most impressions and their origination.

Depending on your pinning strategy, if you pin items related to your brand other than blog posts, such as your Instagram content, a different source may be what’s driving your impressions. You could pin a social media post and that photo could be what gains you more Pinterest views! With that, make sure you think about your pinning strategy.

13. Stay consistent with blogging and pinning!

As with anything, consistency is key. The more you research, create great content, pin, and use the other tactics I’ve listed above, the more you can bank on getting more Pinterest monthly viewers and increased traffic to your site. If you’re super busy like me, and need a bit of extra help, consider outsourcing your Pinterest management to save you time. Fiverr.com is a great place to find someone to help you with this work, and you can save 20% by clicking here and signing up. Plus, if you want details on some great options for Pinterest managers, send me a DM!

I do hope these tips were helpful and you’ve learned something useful on how to get more monthly viewers on Pinterest. If so, let me know in the comments!

If you loved this post you’ll want to check out my Work From Home Essentials guide and these Blogging Secrets every beginner blogger should know.

Do you love this post? Share the love and PIN IT!